The ads for The Lad, a Lebanese-based Lebanese-language weekly newspaper, were shot in the Lebanese city of Tripoli and have gone viral on social media.
The ad campaign follows a trend started in March with the publication of a photo of a Palestinian family in Gaza and the hashtag #SaveGaza.
The Lad’s ads are also aimed at Lebanese women and the youth, according to the ads, which have been shared on Facebook, Twitter, Instagram and YouTube.
The posters are also using hashtags such as #StopGaza, #Gaza, and #Hamas to highlight the plight of Gaza and its people.
The campaign has received more than 8,000 likes, and a few hundred comments on the ads.
Some posters say the ad campaign has helped the Lad achieve its goals, but others say it has made the paper less appealing to young readers, as well as the Lebanese population in general.
One poster wrote, “A lot of the ads are aimed at young people, but there are many young people who are disappointed with the magazine.
They are very disappointed.”
One of the posters, who spoke to The Lad on condition of anonymity, said the ad campaigns have helped boost sales.
The Lad is also looking at launching a new ad for the new edition of its Lebanese-English edition.
The paper has been publishing since 1967 and is Lebanon’s largest-circulation weekly newspaper.
The paper’s Beirut bureau was founded in 1976 by Lebanese journalist Hassan Abu-Jamal.
The first edition of The Lad was published in 1983.