Google has started issuing warnings to advertisers who want to use its ad networks for mockups of products.
In a post on its ad network guidelines, the company said that if a company is using a network to create mockups, it should be cautious and avoid the use of ad network images for these mockups.
“If you have mockups for your brand that you would like to share, we would suggest that you take care to avoid creating any mockups that have content that is either misleading or is based on a product that is no longer available or is a product or service that is now no longer supported or is no more supported,” the post reads.
“While we will not necessarily remove any mockup from our networks if it is of a similar or similar size, if we believe that the mockup is misleading, or if it appears to be based on an item that is not available or a product we no longer support, we will remove it.”
Google has also advised marketers to be careful when they use Google AdSense, its paid advertising service that helps publishers create and distribute advertising.
Google said that users should check out the terms and conditions before using AdSense and that it will not remove a user’s content that it has made available on Google’s network.
The guidelines are also being issued to advertisers in the UK, Australia, New Zealand and the US.