The biggest reason brands have trouble reaching consumers is because advertisers are spending a lot of time on the horizontal, rather than vertical, stage.
And vertical advertisers are doing a lot more of it.
Ad networks are still king, and they are spending lots of time in the vertical, too.
Vertical Advertisers Spend A Lot of Time In The Vertical Stage As you can see from the chart above, vertical ad spending is a lot higher in the horizontal than in the other stages of the vertical advertising cycle.
Vertical ad spending on mobile is a whopping $7 billion in 2018, and it is growing at a rate of 1.7 percent annually.
Advertiser spending on social media is a tiny fraction of vertical spending.
But it is a big chunk of vertical advertising spending.
In 2018, ad networks spent $11 billion on social, including $3 billion on Instagram, and $5 billion on Snapchat.
That’s a $2 billion difference.
Ad Networks Spend $7 Billion On Instagram, And $5 Billion On Snapchat.
In addition to Instagram and Snapchat, Ad Networks spent $7.9 billion on Facebook and $4.2 billion on Google+.
They spent $5.5 billion each on Facebook, Snapchat, YouTube, and Amazon.
That is a $1.9 million difference.
Vertical ads can also be bought on the Internet.
While most vertical ad buyers are looking for ways to target ads on the web, some are actually looking for vertical ads that they can buy on the phone.
Vertical advertisers have a huge amount of flexibility in terms of how they sell their ads.
They can run their vertical ads in mobile, on desktop, or in the cloud.
Ad Network Deals That Pay Off In 2018 Ad networks have a lot to gain by partnering with advertisers, and the biggest gains are in the form of deals.
Ad network deals can include: A discount for customers on their mobile app