The Gopros’ advertising stand in a mall is about to move, as the company looks to replace it with a new one.
The company announced the move during a press conference on Monday, but it isn’t done yet.
The news comes as it has been trying to convince investors to back its $6.2 billion acquisition of the ad-serving platform GoFundMe.
The deal, which will see Gopron expand its footprint to 20 more cities in China, will allow the company to expand its ad-buying reach into areas that it has historically not ventured.
While the move to a more efficient floor will allow it to better focus on the more profitable areas, it also will allow Goproc to be more efficient in managing its costs and operating expenses.
While Gopra may have moved its ad sales stand, it still doesn’t have a complete floor in place, according to the Wall Street Journal.
The new floor will be a combination of an indoor, open-air space and a more vertical building.
In addition, Gopropos plans to have a large, open display window on its main floor to allow customers to buy the ads they see.
The move will come as Goprophys stock continues to rise, which could lead to another buyback in the coming months.