Copper ads stand to see their first major sale after the ad firm behind the company announced Monday that it has entered into a deal with a new ad agency.
The new ad outfit, Advertising Strategies, will be paid about $300 million to $400 million over the next five years, according to a statement from Advertising Strategies.
It will work with the firm to launch the ad brand, which it said will be “a leader in the space and will deliver the highest-quality, high-impact media campaigns.”
Copper ads are a key part of advertising strategies for brands like Amazon and Twitter.
Amazon and other companies have launched ads around the country with their own ads, which is where Advertising Strategies has a lot of experience.
It was founded by Brian Wilson in 2014, after spending two years at the helm of the online shopping giant Target.
The firm was hired by the likes of Google and Facebook to help them improve their ads for their products and services.
The ad agency is owned by the ad company, but the deal isn’t final.
It’s unclear what new ad space the new agency will be building out in, though Advertising Strategies said it plans to start working with more local partners in the coming months.