The Republican National Committee plans to use ad buys and social media to bolster Republican candidates’ image, according to two GOP leaders.
In a memo sent to GOP lawmakers Monday, the RNC’s senior communications director, Scott Reed, said party leaders are “actively exploring the use of ad buys, social media and other resources to support candidates and build an infrastructure to support their campaigns, and to amplify voices that matter to the Republican base.”
“We are also actively exploring the opportunity to use advertising and other social media resources to amplify the voices of our most loyal and passionate supporters,” Reed wrote.
The memo also noted that the RNC has been using social media in ways “that have been deemed appropriate and effective by our elected leaders.”
Reed noted that RNC Chairwoman Ronna Romney McDaniel’s campaign is using “in-person, teleprompter-style” communications to make its message more visible to potential voters, including to younger voters, African Americans and women.
Reed wrote that the campaign’s social media efforts have “been highly effective in raising money and in building the most loyal supporters of the candidates and their causes.”
“We are committed to using this platform to reach as many voters as possible,” Reed added.
“The RNC has also worked with candidates and groups to ensure that they are in the best position to get the most out of the campaign season.”