Fox Sports is looking for the right people to put the finishing touches on their ad campaigns for the first time ever.
Here’s how to get the job done.
The sportswriter who can tell you everything from the time you’re allowed to put your shoes on to the way your car drives is among the applicants Fox Sports has lined up for the role of the lead writer on the new sports advertising business, according to sources.
The Fox Sports network has hired a slew of top-notch sports writers to help them take the sportswriting industry to the next level, sources told Fox Sports.
As the network’s president of digital content and original programming, Steve Kornacki will be one of the most sought-after names in the industry for the new role, sources said.
Kornackis résumé includes work for ESPN, Fox Sports and TNT, and has worked on projects such as the 2014 documentary “The Last Man on Earth,” “Tiger Woods: The Next Hero,” and “The Perfect Game.”
In his role, Kornakis will be responsible for writing the stories, photos and other content that will be shared with advertisers.
He’ll also work with producers to develop stories, as well as provide the creative direction and editorial guidance.
He will also work closely with senior producers to ensure their stories are aligned with advertisers’ needs and align with the personalities and personalities of the personalities.
Fox Sports has already signed on several former Fox Sports personalities to join the network as writers, including Mark Fainaru-Wada, Brian Kilmeade and John Buccigross.
The network has also hired former ESPN personalities Jim Miller and Ben and Kate, as has ESPN’s senior vice president of talent.
Fox’s first new-media ad campaign is set to begin airing on Fox Sports’ prime-time network starting Sunday.
The new ads will run in markets across the country, with the most popular ones focusing on a wide variety of sports.
In an interview with Fox Sports, Kossacki described his role as a “game-changer,” saying that the network is “trying to take the digital media to a whole new level.”
Fox Sports will also be putting a premium on digital advertising, with several brands on the network inked deals with the network to launch digital platforms.
Fox Sports also plans to start airing live video of its games as a part of its “Play for the Game” program.
In the meantime, Fox is launching a digital ad program for its NFL games.