Recode’s Mark Pincus and Kara Swisher tackle a few of the most common spammy ways that companies send your emails.
1:01 Recode editor Kara Swishers first got in touch with Mark Pince when he started running a Kickstarter campaign to buy his home.
After two months, Pince had raised over $2 million.
Pince quickly noticed that most of his backers were using his website to post content that was “spammy,” a term he coined to describe a website’s post that appears to be from a company that doesn’t really exist.
Pincuises first response to this problem was to make it more obvious that you could unsubscribe from that company.
“My first instinct was to take down the content and let people know,” Pincs said.
“We’ve all been there.”
Pince says the idea that a company can “subscribe” to a campaign doesn’t help, but he’s willing to try anything if he thinks it might help the cause.
PINCUS: I have a personal relationship with people who have had the same problem as I have and they’re so frustrated.
They feel like they’re not being listened to.
I’ve tried to explain to them how to get out of it.
The answer has always been: don’t do it.
So, instead of getting mad, I’m going to try to find some way to make this easier for them.
The problem was that many of the campaigns were coming from the same person.
So when they said, “we have a problem,” I’d say, “Well, you’ve just told them you’re trying to make them less frustrated.
And that’s not going to help.”
So, we tried to find a way to say, OK, you’re just the guy, and then we said, OK: we’re not going after your personal information.
That was the solution.
2:32 Mark Pinchas, who has a business called A-Lux, said his site helps companies make it easier for their customers to unsubscribe.
Pincha started by creating an opt-out tool, and he started to see the ads popping up more frequently.
“There were always one or two or three or four or five ads,” Pinchases son, Eric, said.
Pinches son said that his site helped many companies in the process.
“I think if you could do it for everyone you could actually stop some of the spam,” Pinchesson said.
3:07 Eric Pinchase, Mark Pinches father, says he was surprised to learn that most spammy emails were coming via a company called A+Lux.
“It was a little bit of a shock, because it’s like the internet,” Eric Pinches said.
He says the company has been a boon for his business.
“For the most part, people who get it are not very happy,” Eric said.
Eric Pincuses father, Eric Pinsons son, said he’s seen that companies are trying to use A+P to target specific demographics to get more people to sign up. 4:15 Pincas son, Erica, said she got a lot of emails when she got the campaign started.
Erica Pinchans son, also named Eric, started her own campaign for a new mattress company.
She says she got lots of emails and calls from potential buyers, but it was more about getting them to sign on for the campaign.
“Most of the time, people were actually excited about the campaign, and I think people were interested in the mattress company as well,” Erica said.
4, 14:25 Eric Pince said that companies like A+ Lux and A-P are trying something new.
“The goal here is to try and do something a little different,” Pinces son said.
They’re offering a variety of products and services, including free shipping for new orders.
“A+LUX and A+PP are looking to create a platform for a lot more consumers,” Eric added.
5:01 Eric PINCES: We’re trying a new approach, and that’s to try something that’s been out there for years and that is to make the product free.
Pintases son said he didn’t understand how A+lux was able to get away with what they were doing.
“To me, that’s like saying that the way you can buy a car is that you can use your credit card,” Eric explained.
“That’s just not true.
That’s just another way for companies to send you a message.”
6:04 The problem of spam isn’t unique to Pincis son.
He has seen it happen in other industries.
Pancis son said the problem is the way that companies use email to reach consumers.
“When we think of spam, we think about emails that are being sent, but I think that’s a really bad way to do it,” Pancs son explained.
He added that he hopes the campaign that