The U.K. and the U.C.A. are the first countries to take advantage of new technology to display ads in real-time, according to a new report from the Advertising Standards Authority (ASA).
The ASA’s 2016 report on online advertising also warned that the advertising industry’s reliance on “sophisticated” platforms such as Facebook and Twitter could be at risk, especially for advertisers looking to increase reach.
In a statement, a Facebook spokesman said: “We’re pleased that the ASA has recommended that we work closely with the ASA to help ensure that our platforms continue to be used in the best way for advertisers.
We are looking forward to continuing to engage with the regulator to find solutions that protect the future of online advertising.”
The ASA said Facebook was currently using a software application to generate real-estate on its platform.
The company said it was working with the Association of British Insurers (ABI) to address concerns about this issue.
The ASA noted that the U,C.I., and the ASA all have different approaches to addressing online ad issues, but it said that Facebook’s use of a social network app is more advanced than those other two.
The companies could be subject to fines if they fail to act quickly, according the ASA, and may be required to pay out compensation.