The rise of standing advertising on TV stands has been a major catalyst for the rise of advertising technology.
Advertisement for Vodafone, for instance, is shown on the company’s mobile app for mobile phones.
Vodafones ad on Vodacom TV stand:Vodacoms ad on mobile app:The company says its mobile app has been downloaded over 1 billion times.
But, it is not just TV ads that have attracted this new breed of advertising.
A recent survey by The Australian found that more than half of Australian’s believe they are becoming more aware of the dangers of advertising, including:People are less likely to accept advertising in general and the advertising industry in particular.
The ABC reported in March that a survey conducted by the consumer advocacy organisation Consumers’ Rights Group found that 77 per cent of respondents believed the way in which advertising is sold on TV should be regulated.
The survey also found that Australians were more likely to say they would pay more money for television advertisements if the companies they watched them were treated equally.
In the past, the industry has tended to be dominated by large conglomerates.
But in the past few years, new entrants like B&Q and Qantas have emerged as major players in the advertising space.