How to spot a fraud at the advertising industry’s heart of the fraud investigation

The biggest scamsters are often the ones who don’t use a word that means anything to someone who doesn’t speak English.That’s why the most dangerous scams are often those that use the same phrase or phrases to get what they want, a New York University researcher has found.New York University assistant professor of marketing and […]

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Why Malaysians are abandoning traditional businesses and replacing them with online businesses

A lack of demand and an inability to pay for the basics in many households is driving people to turn to online businesses and services.Malaysia’s Bureau of Statistics says a third of people over 65 are now looking for a job online, the first time this has happened in over a decade.According to research firm […]

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When is a digital ad stand not a stand out advertisement?

The National Association of Advertisers (NAA) has announced it is banning stand-out advertisements that can be viewed as “social commentary.”The NAA says its members are concerned about how these advertisements can negatively impact the social fabric of the United States. “Stand-out advertising is a powerful tool for online advertising to reach a broader audience and for […]

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Advertising Stand Design: U.S. Advertising Companies May Go Online for the First Time

The U.K. and the U.C.A. are the first countries to take advantage of new technology to display ads in real-time, according to a new report from the Advertising Standards Authority (ASA).The ASA’s 2016 report on online advertising also warned that the advertising industry’s reliance on “sophisticated” platforms such as Facebook and Twitter could be at […]

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I’m a designer who wants to earn an ad revenue stream

This post was submitted by a redditor who is a designer in the ad industry.The title of the post is “I’m a Designer who wants an ad income stream”, which is an accurate summary of my personal life and career goals.In the context of this post, I will be referring to this career as an […]

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What’s next for the ad business?

The ad business is on the brink of a new era as ad tech giants like Facebook and Google look to capture a bigger share of the market.The market is ripe for an even bigger boom as tech giants compete with traditional publishers for the same eyeballs.And as we look to the future, what’s the […]

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A New Year’s Eve celebration at the Sydney Opera House

A New Years Eve celebration has been suspended at the Opera House after a fight broke out between patrons and revellers.Key points:The Opera House was closed on December 31 for the New Year and New Year Eve celebrationsThe NSW Civil and Administrative Tribunal ruled that the theatre’s use of the word ‘New Year’ was discriminatoryThe […]

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When Brisbane, Australia, is home to the world’s best coffee and ice cream, it could be the perfect place for a new coffee empire to set up shop

Brisbane, the capital of Queensland, is in a unique position.The city has a population of around 1.3 million people, and is home also to the country’s most famous ice cream company, Ben & Jerry’s.The ice cream giant’s flagship ice cream shop in the city is known for its huge flavours, including the highly sought after […]

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